Breast cancer


I find it curious - October is deemed Breast Cancer Awareness Month.
Why is that important?

First off, not to diminish the nature of the illness and the need to find treatments, cures and possible ways of preventing it, why is this particular form of cancer more public than some others?

Maybe it's not more public, but it seems to be more interesting. Even men wear pink armbands to play pro football. Kids wear pink shirts to volleyball games and items are being sold with the pinkness all around, all deeming interest in breast cancer.

Second, one wonders if what we see is what we get. Just saying you are aware of breast cancer doesn't mean you plan to contribute to the fund. So you can sell something in a pink wrapper, say you are supporting breast cancer awareness ... and go on about your life.

And, third, I also think men are behind this because it caught their attention. It's about the boobs, isn't it? T-i-t-s.

Cervical cancer doesn't stick out quite as far. We could promote lung cancer awareness, but it doesn't look quite as nice in a tight sweater.

Whatever it takes, I suppose, should be our mantra. Sex sells and most men, be damned, would not want to see their women's hooters dismantled.

None of this is amusing, but it is curious.

I support breast cancer awareness. I hope everyone does.

I also suggest that everyone quit smoking.

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